At Campbell Street Services, our mission is to provide exceptional and compassionate support services to all communities served. We believe in the dignity and self-worth of all of the residents we serve and strive to champion high quality of life. We are committed to supporting a work environment that engages employees to do their best work and realize their full potential in caring for our residents.
Paving the Path to Becoming the Provider & Employer of Choice: Campbell Street Services
Over the past three years, the seniors healthcare industry in the United States has seen its most difficult challenges. From navigating a global pandemic and the Great Resignation, all while simultaneously dealing with rapidly increasing costs, operating in this environment took incredible mental fortitude especially as we head into a significant increase in the 85+ age cohort over the coming decades. The success of Campbell Street Services (CSS) has everything to do with formidable leadership and the amazing people that created a strong corporate culture throughout the pandemic.
Campbell Street Services, founded in 2018, has established itself as a best-in-class operator due to its commitment to create a lasting positive impact on seniors healthcare. Chief Nursing Officer (CNO) Lori Baranowski lives in Iowa, where many CSS communities are located, and has worked tirelessly to raise the bar on clinical results. She was recently asked to be part of the Iowa Healthcare Association (IHCA) along with Bobbi Hills, Director of Clinical Services. CSS leverages its leadership team to produce superior operational results for its business. Notably, in Iowa, CSS has one of the lowest short-stay hospital readmission averages in the country at 12%, compared to the national average of 22%. As the United States shifts towards a value-based healthcare model, CSS has pioneered and executed results-driven initiatives. CSS participates with numerous Accountable Care Organizations (ACOs) and has instituted managed care case managers and centralized admissions to manage its network of communities more effectively.
CSS executives share a relationship-first mentality in how they conduct their responsibilities. Lori shares, “My challenge is finding a balance between when to be at 30,000 feet and when to be ground level. I like to know what is going on, I am curious and very comfortable being at community level. I believe this creates positive relationships, which in turn helps our clinical team push key initiatives. The role of CNO requires me to be global and forward-thinking.” Year after year, state surveyors all over Iowa, Minnesota, and Kansas have acknowledged the advancements of CSS’s systems and processes.
These operational and clinical structural changes are showing in both revenue performance and census growth. As shown in the case study above, when CSS took over operations for a Kansas portfolio in April 2022, CSS immediately got to work in improving community culture, implementing clinical changes, as well as centralizing case mixes, reducing agency usage for nurses, and more in order to see a substantial increase in performance and overall employee and resident satisfaction.
Greg Seeger, President of CSS, has built out an experienced team, including MDS support professionals, quality analysts for tracking state and federal survey results, infection control, IT specialists, and registered dieticians. Greg, who a has people-first mentality, consistently relies on communication to produce the best results. CSS has implemented various feedback loops with residents and team members and has always taken the perspective of the resident to heart when making important decisions. This has led to significantly lower survey deficiencies versus the Iowa state average, a 7.5% Hospital ER Visits rate versus 11.8% U.S Average, and industry-low turnover rates.
Putting people first with nearly zero agency usage requires a thoughtful approach as Campbell Street Services aims to be the employer of choice in the communities they serve. Lonnie Harvey, VP of Human Resources, shares some of the innovative services and technologies CSS has implemented that create a strong culture. CSS offers a daily pay benefit to team members that allows them to better manage their personal finances without the use of higher interest payroll lenders. Additionally, CSS has new team member feedback loops, quarterly check-ins, and survey systems in place to continuously improve the culture and benefits around the company.
With a strong operational foundation coming out of the pandemic, Campbell Street Services is now turning its eye towards growth. CSS is currently focused on its Quality Assurance Program, behavioral health services via telehealth, artificial intelligence implementation, continuing to improve turnover and re-hospitalization rates, and steadily increasing census over the coming months.
Campbell Street Services continues their aim to be the clinical and care leader in transitional and long-term care and seniors housing across the United States.
For more information about Campbell Street Services, please reach out to Executive Chairman, Joe McDonough (email@example.com).